LOOK & FEEL
Orbitsound produce a range of premium speakers, featuring a proprietary audio technology – airSOUND. With John Lewis and Dixons Store Group their main distributors, Orbitsound was finding itself awkwardly sandwiched between the mass market Sonys and Samsungs and the high end Ruark and Bang and Olufsens of this world. We worked with them to define a motivating Purpose – “We believe superior sound should be accessible to all”. We then refined their brand identity, introducing a new colour palette and tone of voice. Our next challenge was to create website designs that emphasised their brand values – understated elegance, intelligence and lack of pretension – whilst bringing to life their engineering excellence and professional music industry credentials. We liaised with their build agency to ensure a smooth project outcome.