WHAT WE DO
We’re going to ask you 3 questions…
CAN YOU EASILY EXPLAIN YOUR ORGANISATION’S PURPOSE?
In one sentence – what’s the core Purpose of your business? It’s often the reason your founder started the business. It’s the thing that gets you out of bed every morning. It’s the difference you make to your customers lives. It’s not what you do. It’s not how you do it. It’s why you do it.
CAN YOUR STAFF TELL ME WHY THEY’D RATHER WORK FOR YOU THAN YOUR NEAREST COMPETITOR?
Do they know your Purpose? Does it motivate them, excite them, does it generate passion? Do they fight for it every day? Do they stay late or come in early because they care about it? When their friends in the pub ask them ‘why do you work there’ – do they give your Purpose as their answer?
DOES EVERY FACET OF YOUR ORGANISATION REFLECT YOUR PURPOSE?
Do your stakeholders know, your employees, your customers? Does everyone, from the CEO to the receptionist, understand your purpose? And does everything, from your email signature to your business strategy, bear out your purpose? Is it a thread of steel running through your organisation, or just a pithy phrase? (remember – a Purpose is not an endline). And in an audit – of your advertising, your website, your office and working spaces, your people, your HR policy, everything – would it all match and communicate your Purpose?
If the answer to those 3 questions is ‘Yes’ – then we can’t help you