"Keeping us relevant in a rapidly changing media environment."
THE ORGANISING IDEA
"Engage, Entertain, Accelerate Change."
Brand positioning, Logo and visual identity (both Comic Relief and Red Nose Day), Design system, Brand Guidelines, Copywriting.
Comic Relief and Red Nose Day logos
Since its founding in 1985 Comic Relief has raised over a billion pounds for its fight to alleviate poverty and inequality. Its challenge is to stay relevant in a world where telethons don’t have the power they used to. We began with a strategic brief, to help the organisation focus its activity and to help ensure Comic Relief Brand is part of people’s lives for 365 days a year.
In addition the brand needed an identity overhaul. Our challenge was to create a confident new identity for Comic Relief to make it modern and relevant. We also refreshed the subsidiary Red Nose Day identity. These identities were designed to work credibly and empathetically across both its entertainment-based fundraising channels and the serious causes which the charity supports.