DEEP HISTORY COAST
"Make us as famous as the Jurassic Coast."
THE ORGANISING IDEA
Brand positioning, Brand values, Brand architecture, Brand guidelines, Logo and visual identity, Design system, Marketing strategy, Copywriting, B2B Guide.
The ‘Deep History Coast’ of North Norfolk possesses a world leading collection of pre historical artefacts - an amalgam of environmental sites, found artefacts, museums, sites of special scientific interest, and a myriad of other visitor attractions and field centres.
With an ambition to develop a brand to rival Dorset’s Jurassic Coast, Whistlejacket was asked to develop brand positioning and associated values, a marketing strategy for the region, and then refine and develop the Deep History Coast identity.
We also developed a brand pack for local brand ambassadors and business partners to utilise and presented at ambassador workshops, recruiting new supporters for the programme. We also developed a new organising line for the programme - “Explorers Welcome”.
We developed tools that have been applied in social media streams, event initiatives, and made recommendations (since adopted) on setting up a DHC Trust to manage the brand moving forward, advice on brand licensing and Trademarking