The University of Portsmouth often has communication and design challenges that are separate to its core student acquisition work. These initiatives require identity approaches and design systems that work with the core university branding whilst carrying distinctive messaging.
The University of Portsmouth needed a creative approach to use across its sports marketing activity, particularly in the light of its decision to build a new £53m sports facility in the city. This marketing would be targeting Portsmouth residents, students, and university staff, both casual recreational users and people belonging to competitive teams. Approaches were required for a range of channels including social media, print, out of home and web banners.
The "Play, Train, Compete" strapline was applied to a square grid system where each letter is housed in a square coloured block, creating a versatile, modular lockup to be used with a variety of formats.
The photography style shows people in the moment of ‘playing’, ‘training’ and
‘competing’ - expressing human movement and the enjoyment of sport.
The University of Portsmouth needed a creative approach to bring to life its focus on the global plastics crisis, and in particular its credentials as a thought leader in this space. The target audience for these communications was broad, ranging from Portsmouth residents, to international corporates and environmental activists.
The creative approach needed to be flexible enough to work in a variety of media, including social media, print and signage. It needed to fit with the university's brand.
Focusing on the word "Revolution", we applied a typographical treatment to it, vertically stretching the lengths of some of the letters' terminals. The result is a dynamic lockup that graphically communicates constant movement and change. The lockup was designed to house the world "Plastics" within it, with the ability to change it for other topical matters (carbon, food...) to match the University's future ambitions.