"We've made extraordinary progress - how can we get the credit we deserve?"


"We are a new breed of university, a breath of fresh air in the academic world. We don’t fit the mould, we break it."


Brand manifesto, Design system, Visual identity, Undergraduate prospectuses, Corporate guide, Marketing collateral, Advertising, Recruitment advertising, Stands and fairs design, Brand guidelines, Copywriting, Design and copywriting masterclasses, Schools design, 3D and Sponsorship support (Portsmouth FC).

“This is the University of Portsmouth.

Progressive, vibrant and a testament to the heritage of the port which is our home. We are a new breed of University, a breath of fresh air in the academic world, where everyone is fully supported to achieve their best.

We don’t fit the mould – we break it”.

Manifesto statement

The University of Portsmouth was struggling to get noticed by the myriad of target audiences it needed to address - prospective students, schools (pupils teachers and parents) corporate partners, local and central government.


We were briefed to develop a new manifesto and purpose for the University, and to develop a visual design system that would help them stand out. The manifesto was called “The Portsmouth Mentality”.

We then devised a new design system and brand guidelines. We ran workshop sessions for internal teams to understand how to use the system. We designed exhibition stands, banners, course leaflets, hand outs, designed 3 prospectuses, brochures and the system has been applied to advertising, social, web & print collateral.

Identity overview
Undergraduate Prospectus
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